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How Lighthouse Internet Media Helps Miami Businesses Dominate Digital Marketing

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In today’s fast-paced, hyper-competitive landscape, if your business doesn’t show up online—you might as well not exist. In South Florida, where industries like real estate, law, healthcare, and hospitality thrive on visibility and reputation, digital marketing isn’t a luxury. It’s a necessity.

That’s where Lighthouse Internet Media comes in.

Based in Miami, Lighthouse Internet Media is a full-service digital marketing agency specializing in SEO (Search Engine Optimization) and PPC (Pay-Per-Click advertising). But what truly sets them apart is their ability to combine creative strategy with technical expertise, helping local businesses not just appear online—but stand out.

The Importance of Local Search

When Miami residents search for services—whether it’s a personal injury lawyer in Coral Gables, a dentist in Brickell, or a custom jeweler in Miracle Mile—Google is where they go. If your business isn’t ranking on page one, you’re losing potential clients to competitors who are.

Lighthouse Internet Media focuses heavily on local SEO, optimizing websites so that Miami-based businesses appear in Google Maps, local listings, and organic search results. From keyword research and content development to review management and citation building, they help businesses increase local visibility, drive traffic, and convert clicks into calls.

SEO That Delivers Results—Not Just Rankings

Search engine optimization is more than stuffing keywords into a website. It’s about understanding how search engines work, how people behave online, and how to structure content and websites so they’re both user-friendly and search-friendly.

Lighthouse creates custom SEO strategies that blend on-page optimization (like meta tags, headlines, and internal linking) with off-page authority building (such as backlinks, press mentions, and Google Business Profile optimization). They track performance closely and adjust tactics to stay ahead of algorithm updates—ensuring that clients continue to climb, even as the digital landscape shifts.

Smart PPC Campaigns that Maximize Every Dollar

While SEO builds long-term momentum, PPC advertising offers instant visibility. With Google Ads, YouTube ads, and local display networks, Lighthouse helps clients create high-converting ad campaigns that deliver leads right away.

They don’t just run ads—they build campaigns based on real data and audience behavior. By refining targeting, optimizing ad copy, and tracking conversions, Lighthouse ensures that every marketing dollar is tied to measurable results. Whether your budget is $500 or $50,000 per month, their goal is to increase ROI—not just clicks.

Full-Funnel Strategy, Not One-Off Services

Many agencies offer SEO or PPC as stand-alone services. Lighthouse takes a broader approach—designing digital ecosystems that support growth across every stage of the customer journey.

That includes:

  • Website design and landing page optimization
  • Lead generation funnels
  • Email marketing campaigns
  • Social media advertising
  • Retargeting strategies
  • Video production and YouTube SEO

It’s not about tactics in isolation—it’s about building systems that scale.

Built for South Florida Businesses

Lighthouse isn’t a faceless national agency. They’re embedded in the local community and understand how business works in Miami, Broward, and the Keys. They know how to craft messaging that resonates with local customers—and how to target bilingual and multicultural audiences that drive growth in the region.

Their team meets with clients face-to-face, visits locations, and stays actively involved in the industries they serve, from real estate and law to health and retail.

Ready to Be Found Online?

Whether you’re starting from scratch or ready to take your digital marketing to the next level, Lighthouse Internet Media has the tools, experience, and strategy to make it happen.

Schedule a consultation today and let Lighthouse shine a light on your online potential.

Google Adwords Testing SMS Messages from Display Ads

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Google Adwords Testing SMS Messages from Text Ads

Google was recently testing an SMS texting feature on their display ads allowing a user (customer/client) to text the advertiser directly via the display ad. There’s not a whole lot of information on this feature just yet, but as you can imagine should this feature roll out, you can expect it to be popular among businesses and merchants that prefer to receive inquiries directly to their mobile device and offer a potential user of their services another avenue to engage them further.

My Thoughts

How practical or feasible it will be for larger businesses to utilize this feature is yet to be determined. Maybe this new feature is more affective for smaller businesses.

I also see the revenue angle Google is taking and the increased potential for ads to be clicked on or utilized by a user. Therefore if the feature is used, advertisers should test it and be conscious of the potential increase in CTR or costs, which of course could be a good thing, if it leads to conversions! Ultimately how effective this new feature will be is still yet unknown.

Need help or think that you need help regarding this new change or any other changes in paid traffic? Please feel free to contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955

 

To your success,

Emilio Yepez
Lighthouse Internet media
www.lighthouseinternetmedia.com
Phone: 305-389-8955
A
IM: affiliateagle
Skype: emilioyepez
Twitter: affiliateagle
Linkedin: Click Here


About Emilio Yepez: 

Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.

In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.

In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.

In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.

As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.

Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development

Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance

Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf & Polo

 

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