SEO Services for Miami & South Florida Businesses
Technical fixes, local search, content and authority building - with a monthly report you can actually read.
Lighthouse Internet Media runs search engine optimization for businesses across Miami, Coral Gables and South Florida. We handle the technical work, the local search presence, the content, and the authority building, and we report on all of it monthly. This page covers how we work, what you receive each month, how we price engagements, and when we tell people SEO isn’t the right investment yet.
Who we work with
Most of our SEO clients are service businesses across South Florida - home services, legal, HVAC, home inspection, industrial and e-commerce. They typically come to us in one of three situations: a site that was built well but never optimized, a site that used to rank and stopped, or a business that’s been buying leads and wants to own the channel instead.
We work best with businesses that can commit to six months and can spare about an hour a month for review. SEO is not a set-and-forget service, and the engagements that fail are almost always the ones where nobody on the client side had time to answer questions.
Our SEO process, month by month
Technical and content audit
We start with a full crawl of your site and a manual review of every page that matters commercially. We’re looking for the things that quietly cap a site’s ceiling: pages competing against each other for the same term, thin pages that dilute the whole domain, crawl waste, broken internal linking, missing or wrong schema, and Core Web Vitals failures. We benchmark all of it against three to five competitors you name.
You receive: a written audit with every issue ranked by impact and effort, not a 200-page automated PDF nobody reads.
We need: Google Search Console, GA4 and CMS access.
Keyword and intent mapping
We map every commercial search term to a specific URL - one page, one primary intent. This is the step most agencies skip, and it’s why so many sites end up with four pages half-ranking for the same phrase instead of one page ranking properly.
Before we do it, we ask which of your services actually make you money. Ranking for a service with thin margins is a waste of everyone’s budget, and we’d rather know on day one.
You receive: a keyword-to-URL map showing what each page is meant to rank for, what it currently ranks for, and what needs to change.
We need: 30 minutes on the phone about your margins.
Technical remediation
We fix what the audit found, in impact order: crawl and index issues first, then site speed, then schema, then internal linking architecture. Where the fix needs developer work we either do it ourselves or write the ticket for your developer in enough detail that they can execute it without a meeting.
You receive: a before-and-after report on Core Web Vitals and index coverage.
We need: dev access, or an introduction to whoever has it.
On-page and content
We rewrite the pages already close to ranking before we write anything new - it’s faster and cheaper than starting from zero. New pages come after, built against the gaps the audit found. Every page is drafted, sent to you for subject-matter review, and published only once you’ve approved it.
You receive: drafts before publication, always. Nothing goes live on your site that you haven’t read.
We need: about an hour a month of review from someone who knows the work.
Local and authority
For local visibility: Google Business Profile optimization, category and service accuracy, citation cleanup across the directories that still matter, and location pages where you genuinely serve multiple areas. For authority: we pursue links that would send you a customer even if search engines didn’t exist - local press, industry associations, supplier and partner pages, sponsorships.
We don’t buy links, and we don’t use link networks. Not because we’re precious about it - because we’ve cleaned up after enough sites that did.
You receive: a monthly log of every link and citation acquired, with the URL.
Report and adjust
One report, delivered by the 10th, followed by a 30-minute call. We review what moved against the targets set in the mapping phase, what didn’t, and what we’re changing as a result. If something isn’t working we say so on that call rather than in month six.
The four SEO disciplines
Local SEO
Local SEO is what puts you in the map pack when someone within a few miles searches for what you sell. We optimize your Google Business Profile - categories, services, attributes, hours, photos, and the review response cadence that most businesses abandon after a month - then clean up your name, address and phone across the citation sources that still carry weight. Where you legitimately serve several areas, we build location pages with genuinely different content on each. Where you don’t, we don’t, because thin doorway pages for cities you’ve never worked in are a liability, not an asset.
On-page optimization
We write title tags and meta descriptions by hand. Every one. Plugin-generated descriptions truncate mid-sentence and waste the only line of copy you control in the search results. Beyond that: one H1 per page, a heading outline that actually describes the sections beneath it, opening paragraphs that answer the question the page is about before they sell anything, and internal links that put every commercial page within three clicks of your homepage.
Off-page and authority
Authority comes from being genuinely known in your market, and the link profile is a reflection of that rather than a substitute for it. We pursue local press, industry associations, chambers, supplier and partner sites, and sponsorship pages - placements that would be worth having even with no SEO value attached. We also monitor unlinked brand mentions and ask for the link, which is the cheapest authority available to most businesses and the one nobody does.
Technical SEO
Technical SEO is the part that determines whether any of the rest can work. We handle crawl error and broken link resolution, XML sitemap structure, schema implementation, page speed and Core Web Vitals, HTTPS and security headers, and the duplicate-content and canonical issues that quietly waste crawl budget on large sites. On WordPress sites specifically, most of the speed problem is usually plugin bloat and unoptimized images rather than hosting, and we’d rather fix that than sell you a migration.
What you get each month
A written monthly report covering organic traffic, keyword position changes, conversions, and what we did - in plain language, not a dashboard export
A 30-minute call to walk through it
N new or rewritten pages, drafted for your approval before publication
A log of every link and citation acquired, with URLs
Technical fixes as they’re identified, not batched into a quarterly release
Direct access to the person doing the work, not an account manager relaying messages
How our SEO pricing works
We price SEO engagements monthly, on a six-month minimum, because meaningful results can’t be delivered in less time and we’d rather turn down the work than take a three-month engagement everyone regrets.
What moves the price up:
- How competitive your vertical is. Personal injury in Miami is a different scale of problem than a home inspection company in a single suburb.
- How much content the plan requires each month.
- Whether link acquisition and digital PR are included or we’re focused on technical and on-page only.
- The state of the site we’re starting from - a site needing significant developer work costs more in the first two months.
- How many locations or service areas you’re targeting.
What we won’t do: price by hours, or bill for a report nobody reads. You’re paying for deliverables and outcomes, and the scope is written down before you sign.
We’ll give you an exact monthly figure after a 30-minute call and a look at your site. It takes us about two days to come back with a scope and a number, and there’s no charge for either.
When we tell people not to hire us
SEO is the wrong first investment in a few situations, and we’d rather say so upfront than take six months of retainer to find out together.
If you need leads in the next 60 days.
SEO doesn’t work on that timeline. Paid search does. We’ll point you there, and we’d rather you come back to SEO in a quarter with a business that’s still running.
If your site needs to be rebuilt.
Optimizing a site that’s about to be replaced is money spent twice. Rebuild first, with SEO involved in the planning so the new site doesn’t lose what the old one earned.
If nobody on your side has an hour a month.
We can write about your business, but we can’t be an expert in it. The engagements that underperform are almost always the ones where our questions went unanswered for weeks.
If you’re expecting a guaranteed position.
Nobody can promise a #1 ranking. Google doesn’t sell placement, results shift daily, and any agency guaranteeing a position is either working an uncompetitive niche or misleading you. What we commit to is the work, the cadence, and honest reporting on whether it’s working.
Who you will be working with
SEO services FAQ
Start with an audit
The first step is always the audit - a full crawl, a manual review of your commercial pages, and a benchmark against the competitors you name. You get the written findings whether or not you hire us for the work.
Call (305) 987-2506 or use the form on this page.