Lighthouse leads
Concept and strategy, landing pages, lead capture, approved CRM integration, retargeting, on-site content capture, social amplification and performance reporting.
Strategy • Digital Layer • Content • Measurement
Experiential Marketing for South Florida Brands
We plan brand activations, pop-ups, launches and event campaigns across Miami, Coral Gables and South Florida—then build the digital layer and measure what the experience did for the business.
Tell us what you’re planningClear responsibility before production
Who does what
Lighthouse is a digital agency, not a fabrication or event-staffing company. That distinction shapes both the work and the budget.
Production partners handle
Fabrication, physical build, event staffing, brand ambassadors, permits, insurance, venue and on-site physical logistics. Partners and markups are disclosed.
You approve
The concept, overall budget, production-versus-digital split, vendors, data-capture method and every public asset before it goes live.
The format determines the digital wrapperPOP LCH TRD SMP SPN HYB
Activation formats we work on
Pop-up experiences
Short-run spaces built around scarcity. The digital layer can include pre-launch promotion, a dedicated landing page, mobile lead capture and post-event retargeting.
Product launches
A high-stakes moment planned to produce a longer campaign: hero film, social cutdowns, still photography and interviews that remain useful after launch night.
Trade shows and conferences
QR or approved badge-scan capture mapped into the CRM, source tagging, follow-up sequences and same-day content while the show floor remains active.
Sampling and demonstrations
Hands-on trial with measurable redemption using unique codes or links by location, day or station where the operational setup supports it.
Sponsorships and event presence
Planning around the digital rights that accompany the sponsorship—co-branded content, email inclusion, audience access and measurable calls to action.
Virtual and hybrid experiences
Livestreams and interactive digital components for audiences beyond the room, with trackable registrations, attendance and post-event actions.
Replace “generated buzz” with trackable outcomesCRM RET URL SRCH CPL
How we measure an activation
Experiential is often treated as unmeasurable because measurement is added after the doors open. We design the capture and attribution plan before production begins.
Named audiences, not headcounts
QR pages, badge scans or staff-operated forms route permissioned contacts into the client’s CRM and tag the activation, day and location.
Retargetable audiences
Where platforms, consent and applicable privacy rules allow, attendance or engagement signals can support follow-up audiences after the physical experience ends.
Unique codes and links
Separate URLs and offer codes can show which station, location, day or content touchpoint generated action.
Branded search lift
Search Console benchmarks before the activation can be compared with the weeks after to identify whether branded demand changed.
Cost per captured lead
The total activation cost is compared with permissioned leads using the same lead definition applied to paid search and paid social.
The event ends; the content should not
Content capture, handled in-house
Lorenzo Castillo and Jorge Bolnos support location capture and post-production, so the people filming understand the campaign plan and remain involved when the footage becomes a longer content sequence.
| Deliverable | Format | Target turnaround |
|---|---|---|
| Live social cut | 15–30 second vertical video | Same day where scoped |
| Highlight film | 60–90 second landscape edit | 5 business days |
| Social content pack | Vertical edits and selected stills | 7 business days |
| Interview capture | Attendee and team soundbites | 5 business days |
| Raw footage library | Approved original captured media | 10 business days |
Spend only where the whole campaign can work
What we don’t do—and when to skip experiential
We don’t hide subcontracted production
Fabrication, staffing, permits and insurance come from disclosed production partners. The client sees who is responsible and how that cost is handled.
We don’t launch without measurement
If there is no practical capture route and no budget for follow-up, we recommend a smaller measured activation instead of a larger event that cannot be evaluated.
We don’t recommend it for every goal
Paid search may be better for immediate leads. Experiential is also a weak fit when the product gains nothing from demonstration or the budget covers the build but not promotion.
Planning through post-event reportingLC JB GC DEV
Who you’ll work with
Lorenzo Castillo
Creative Media SpecialistOn location for production and involved in the edit, with a focus on setting, movement and branded visual content.
Jorge Bolnos
Video Storytelling SpecialistLeads narrative structure, interview capture and composition for hero films and supporting edits.
Gina Casimiro
Social Media ManagerCoordinates live publishing where scoped and builds the approved content schedule for the weeks after the activation.
Development Team
Digital Experience & IntegrationBuilds landing pages, capture flows, tracking and approved CRM or marketing-system integrations.
Two visible halves
How the budget breaks down
The split matters as much as the total. Spending everything on fabrication while leaving nothing for attendance, capture or follow-up is one of the most common ways an activation underperforms.
Questions before a build begins
Frequently asked questions
Do you produce the physical activation yourselves?
No. Lighthouse leads strategy, the digital layer, content capture, amplification and measurement. Vetted production partners handle fabrication, staffing, permits, insurance and physical logistics. The partner and contracting structure are disclosed before approval.
How do you measure whether an activation worked?
We prioritize permissioned contacts captured into the client CRM, cost per captured lead, redemption from unique codes or links, qualified follow-up activity and branded search trends. Footfall and content views provide context but are not treated as the business result by themselves.
What does an experiential marketing activation cost?
The budget has two visible parts: production costs for build, staffing, permits, insurance and venue; and the Lighthouse fee for strategy, digital infrastructure, content capture, amplification and reporting. We provide an indicative split after a free 30-minute call once format and scale are understood.
What areas do you cover?
Miami-Dade, Broward and Palm Beach are the standard service area from our Coral Gables office. Other Florida locations can be considered by arrangement, with travel and production-partner sourcing quoted separately.
How far ahead should we begin planning?
Allow approximately 6–8 weeks for a straightforward local activation and 10–16 weeks when permits, custom fabrication, venue coordination or a larger campaign are involved. Promotion and lead-capture systems should be live before the physical build is finished.
Who owns the content and customer data?
The client owns the approved edits, included raw-footage library and permissioned lead data. Leads route into the client’s systems rather than a Lighthouse-owned database. We request approval before using client footage in our own portfolio.
Can Lighthouse handle only the digital side of an activation?
Yes. If a producer and venue are already booked, Lighthouse can scope the landing page, lead capture, CRM routing, tracking, social amplification, content capture and post-event reporting as a separate digital engagement.
When is experiential marketing the wrong investment?
It is often the wrong channel when immediate leads are the only goal, the product gains nothing from being experienced, or the budget covers a physical build but leaves nothing for promotion, capture and follow-up. In those situations, a smaller measured test or another channel may be more responsible.
Format, date, objective
Tell us what you’re planning
Send the rough format, target date, location and what the activation needs to accomplish. We’ll respond with how we would measure it, which kind of production partner fits and an indicative budget split—or explain why experiential may not be the right spend.
Start a conversation Call (305) 987-2506