Google’s John Mueller responded to a Reddit query about reducing a website’s third-party spam score, offering insights into how these scores don’t influence Google’s rankings. He explained that spam scores are generated by third-party tools based on their own metrics, which are often unknown and unreliable.
Mueller emphasized that Google does not use these scores and advised focusing on creating high-quality content rather than worrying about external tools’ opinions. He noted that ranking factors are evolving, with Google relying more on core topicality systems and AI, like SpamBrain, to assess site quality rather than outdated concepts of ranking factors.
