Part 1: Google’s Danny Sullivan recently discussed the ongoing updates to their ranking algorithm, emphasizing that more improvements are coming. He advised publishers not to make drastic changes if their rankings haven’t improved, as Google continues refining the algorithm.
Sullivan highlighted that Google is focusing on better surfacing high-quality content from independent sites, filling gaps where big brands may not always provide the best answers. This signals positive changes ahead for smaller, high-quality publishers.
Part 2: A message was also directed to publishers whose content didn’t recover after the latest update, reassuring them that Google is still refining its algorithm. The aim is to better surface independent content, offering hope that future updates may bring improvements for those who were left behind.
Google’s Danny Sullivan also issued a warning against making changes to a site that’s already ranking well on the first page of search results. He emphasized the risks of trying to improve rankings from, say, position six to a higher spot, as it could backfire. With search results constantly evolving, Sullivan advises that once a site is performing well in the SERPs, it’s better to leave it as is. Making adjustments to optimize further could negatively impact rankings in future search updates.
