Google will soon be allowing you to expand your text ads. Are you ready?
Google recently announced that they will be allowing advertisers to expand the number of characters that are written on text ads. As you probably already know we are currently now limited to 25 characters on the headlines of a text ad and 35 characters on the description line. This new and very attractive feature,for those who desire to increase their overall click through rate and expand their brand awareness is ideal and should be fully taken advantage of!
I don’t think I’ve heard of a more exciting Google feature in recent years. I think this is an excellent opportunity for all advertisers to consider what kind of copy or content they may want to add so they can make their ads more compelling and hopefully increase their overall click through rate in their campaign strategies. Bottom line, every word on a headline and description line matters and connects one thought with another, therefore don’t underestimate the power of content and copy on your ads.
This roll out is expected to be completed over the next several months, my suggestion to merchants and advertisers is to keep an eye out and take advantage of this new feature!
Having Trouble?Â
Having trouble with your pay per click ads? If your business needs help understanding this new Google development my recommendation is to hire a professional and contact us by email at emilio@lighthouseinternetmedia.com or call me directly at 305-389 8955
Just read a nice article on search engine land that talks about whether or not your making your seo process more difficult than it should be. As an agency I’ve seen hundreds of seo strategies and have even created multiple seo strategies that were effect, but at times seemed complex, after years of working in this business what I find is that there is an approach that is practical, yet customized for each scenario but easy to understand by anyone seeking out to implement the right strategy.
Yes for those of us in this business, we know there’s a lot that goes into SEO, but I thought this article really drove home the power of using a simplistic process and approach when it comes to SEO, they even include a chart or info graph that makes understanding this process much easier, happy reading:Â http://searchengineland.com/making-seo-complicated-249991
Having Trouble With Your SEO?Â
if if you need help or guidance in the area of seo or digital marketing, call us at 305 389 8955 or email us at emilio@lighthouseinternetmedia.com
Attention Business Owners: Please Hire a Professional When Building Your Website!
Many business owners underestimate the importance of having a well-designed website to represent their brand and their business online. A true professional in the business knows that these free websites and free hosting gimmicks that exist out there on the web give a business owner a mediocre shot at best representing their business online. As a matter of fact, most of these websites do us a favor because they allow our clients to appropriately compete and drown out their clients online! Most of these free websites and free tools online or low-cost tools to build a website just want to do volume business they really don’t help a business owner when it comes to representing the brand and their business online.
Business owners that have built their own website or have hired family members or long lost cousins to build their website ultimately encounter many pitfalls that soon cost them more in time, money and headaches and distract them from operating and running their business. Below are just some of the pitfalls I’ve seen over my career:
1. The site tends to never be completed and this always seems to be the case when a business owner wants to takes a shortcut
2. That friend or family member never seems to have time or wants to help with managing the website
3. Face it the website looks like garbage and it looks like a 3rd grader did it. This is no way to run your business!
4. The person you hired, who will build and design your website runs with your deposit and can never be found again!
5. You think you saved money on the project, but what you really did is lose money by chasing away your prospects from doing business with you. Why would they want to engage you further when your competition is doing a much better job representing their business and brand online?
6. Its nine months later and you still don’t have your site done!
7. Finally, you can’t get around to developing content for the site and you simply don’t have the time and energy to deliver the content to your cousin or friend and therefore your website never gets done or completed!
A Few Last Thoughts!
Let me break it you, if you’re a business owner and you sell products and/or services, it is to your benefit to have the proper representation online so that you can actually be taken seriously in your industry and among your consumer client base. There’s nothing worse than a business owner who is in business represent themselves in an unprofessional manner because they want to save a few hundred bucks here and there. My message, experience and philosophy to business owners are as followed: You either do it right or you don’t do it at all, period, full stop!
The only caveat that I would add is that if you don’t do it, you’re going to be considered the minority because the consumer or your particular customer is already conditioned to research and look for your service online. Everything that everyone will ever do before they make a decision will probably go through some online channel to either verify the credibility of the business that they’re currently going to engage in, look at reviews or figure out whether or not you’re the best person in your area  or on the web to do the job. So what’s my message to business owners? In your business planning you absolutely, 100% need to add a website to your marketing expenses!
Now for those who still don’t understand what I am trying to explain and still cant seem to get why its important to hire a professional to design their site, here it is again! Don’t be a cheap skate! Invest in your business and invest in your brand. You’re never going to be taken seriously if you don’t have at least some decent form of presences online. You don’t need to spend $15,000 or even $10,000 on a new website, there are plenty of agencies that can build your website for under $5,000 or even $2,500 but whatever you do make sure you get a professional to design your website and make sure that the branding of your business is represented correctly on the most important billboard in modern-day history: the Internet!
Google was recently caught 🙂 testing out a new search feature on mobile. If you notice in the image below Google now is trying to test a new version of “people also search for” when you search for a query on your mobile phones. As you can imagine Google is trying to expand their options to the user when doing a search and offering multiple options to the user and increasing their ability to close the gap to better facilitate the user.
The caveat in this story for Digital Marketers is to keep in mind that with this new feature you can leverage it to do further searches for keywords that otherwise you would have not considered in your marketing efforts. Do multiple searches  and see what this option relays back to you via a mobile search and test it up against your campaigns and strategy.
Bing Ads to now support extended text ads as well in their user interface
Well I guess Bing felt like they had to follow in Google’s footsteps, again, and begin allowing users to expand their text ads within the Bing user interface. Â As mentioned in my previous article this is good news for advertisers that can now add additional content or copy that will make their ads more lucrative and hopefully help them increase their overall click through rate.
How To Leverage This Update for Your BenefitÂ
One of the strategies that we are currently using with some of our clients is that now with this new feature we are considering making the ads a little bit more diverse and including numerous areas of service and products that we that we feel will give us the greatest chance of getting somebody to click on our ads. We think this new feature will not only help a standout but hopefully increase the click through rate on high converting ads that we currently manage and hopefully help us convert more business on how you converting pages that we’ve created within our sites. Of course all this has to be balanced out with the reality that with a higher click through rate I can also expect a higher spend but obviously we’re going to measure that up against conversions and ensure we still get a positive ROI.
If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955
Apple is now getting into the paid search business-booyah! Back in April, a report surfaced on Bloomberg that Apple was considering entering the Paid Search game for their App Store. As most of us in the industry already know, Paid Search is a huge money maker for tech companies. Am I surprised Apple hasn’t instituted something already for their App Store? No! I am not surprised because as of late they seem to be behind on just about everything else when it relates to cellphone design technology, virtual reality and that old, cumbersome, music hostage music player they call: Itunes! 🙂
Now, I think this new feature will actually benefit those hard core App developers in numerous ways. As we all know the App Store is over saturated with Apps therefore making it difficult for developers to monetize because most of the time their Apps can’t even be found! (They are buried deep somewhere in the dark, deep corridors of the App Store.) With this new feature, developers can now drive traffic and attention to their App and really expose their brand and their creation in a much simpler fashion. There is still no access to their platform, but I’ve included screen shots and pictures of what you can expect!
If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955
A very common question asked of me on a regular basis by our clients. When starting your Adwords campaign, it can be very confusing as to what match types you should use when driving traffic. Not all match types are applicable and some match types are only useful during certain phases of your campaign. If you are not familiar with Match types in Google Adwords, I’ll use the official definition by Google provided below:
“Each keyword uses a matching option to help control which searches should trigger your ad to show. You can choose one or more matching options for a keyword. If you don’t specify a particular matching option, keywords are considered as broad match.”
So in essence, each Match Type allows you to open or constrict traffic on any keyword you may be bidding on in the Adwords Google platform.
Broad match allows your ad to show for searches on similar phrases and relevant variations, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations..
• Example: kittens
• Searches that can match: kittens, kitten photos, adopt a kitten
Broad match modifier allows your ad to show for searches that include your broad match keyword or close variations of your broad match keyword.
• Example: +adopt +kitten
• Searches that can match: adopt kitten, how to adopt a kitten, best kitten to adopt
Phrase match allows your ad to show only for searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after.
• Example: “adopt a kitten”
• Searches that can match: adopt a kitten, adopt a kiten, how to adopt a kitten
Exact match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words.
• Example: [adopt a kitten]
• Search that can match: adopt a kitten, adopt a kiten
Negative match ensures that your ad doesn’t show for any search that includes that term.
• Example: -free
• Searches that won’t match: free kitten adoption, free kitten calendars, who wants to free the kittens
Disclaimer:Understanding the role of each Match Type is extremely important and a pro understands how to use them effectively and efficiently, if your not a professional, hire one, you are better off hiring an agency like ours or someone who does this full time and helps you avoid the costly mistakes and pitfalls! If your not going to hire someone and want to go at it alone, please read on.
Rule#1: Know the Rules! Invest the Time and Energy In Understanding What You Are About to Do!
Each Match Type can either harm you or help you depending on your strategy and current phase of your campaign. It never seems to amaze me how little people know about Match Types, especially someone who has never used Adwords. The worse part is typically the user is encouraged by Google and/or the automated suggestion tool to add numerous keywords, but is never really explained how Match Types can help them, therefore they create an automatic default process for the user which typically means they will be using the Broad Match Type and typically this doesn’t help nor does it explain to the user the financial repercussions of this decision! Â Therefore my first tip/rule is: Know the Rules! You cant be successful if you don’t understand the rules.
In the next few articles, I will be expanding on these ideas, providing additional insight into how to strategize using Match Types!
If you need help or think that you need help regarding this new change or any other changes in paid traffic please contact us at emilio@lighthouseinternetmedia.com or call us at 305-389 8955
Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.
In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.
In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.
In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.
As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.
Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development
Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance
Personal Interests & Studies:
Christianity -Spiritual Studies
Quantum Mechanics
Deductive Logic & Reasoning
Creative Thinking & Problem Solving
Psychology & Nuero-Science
Golf &Â Polo
Back in April, Google users in other countries starting seeing Green Ad labels instead of the Yellow Ad Labels on display ads, well apparently there was a reason for this! Apparently Google was testing the colored labels and I guess the Green label won over the mighty Yellow Label! 🙂 Today on Search Engine Land, they too confirmed that the Yellow label Ad is going away and the Green one is here to stay across all global SERP pages.
One Small Take Away-IMO: Google being the Search giant that they are must have tested this for long periods of time across their immense search network, A/B testing at its finest and at the highest level! If they decided to go with Green, it could possibly indicate that the Green color they were using converted better or did better across the board. Maybe it also signaled the Green ad labels were easier to read. None the less, something we can take, potentially use in our campaign strategies and landing pages where it relates to advertisers, banners or creative(s) we might be using on landing pages.  Â
Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.
In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.
In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.
In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.
As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.
This is just a reminder we met at the Vapor Conference Expo. Please consider contacting me directly at 305 389 8955.
Thank You again,
Emilio Yepez
About Emilio Yepez:Â
Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.
In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.
In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.
In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.
In 2012 he help built various E-Cig businesses online that went to gross over 20 Million Dollars in sales.Â
As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.
Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development
Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance
Frustrated with your sales or lead generation strategy? We have the answer!
If you own a small to medium size business or manage the digital business development department for your company, you don’t want to miss this workshop!
Lighthouse Internet Media President and Co-Founder Emilio Yepez has been consulting small, medium and large corporations in the area of Sales and Marketing. His unique techniques and ideas utilizing the power of Digital Marketing has generated Millions of dollars for his clients for over a decade.
This FREE Workshop for Small Business owners will uncover many of the hidden ideas and marketing secrets of top digital and business development managers. With over 100 new ideas on how to attract new customers online, this workshop will not only be insightful but offer you new avenues on how to grow your business now!
Topics You Will Learn:
How to generate sales leads today that convert
How to use Social Media to create a brand and attract customers
How to drive paid traffic the right way
Using a new fail email strategy that will increase your response rate by 1000%
How to position yourself as expert in your field
How to capitalize on your existing data base
Emailer marketing strategies for high powered sales
Sign Up Today and see how you can exponentially increase your sales overnight!
This is a private and exclusive event only accessible at EventBrite
Lighthouse Internet Media is a digital marketing agency located in Miami, Florida! Its Founder Emilio Yepez is a performance driven executive manager with over 19 years of Internet Marketing, Retail & Operations.
In 1996 he started a successful career with (IAC) Inter Active Corp/Interval International. During his 11 year career at IAC I held various responsibilities ranging from Operations, Customers Service to Managerial roles as a Divisional Manager for Hyatt & Marriott Resorts.
In 2006 he resigned from IAC and decided to co found ARC Media Consultants where he was Vice President of Operations, Business Development and Internet Marketing.
In the winter of 2010 he was recruited by MBF Health Care Partners, a prominent Equity Firm located in Coral Gables, Florida. While at MBF he was tasked with spearheading the strategic planning & development of their retail acquisition (Navarro.com), the first Hispanic retail pharmacy e Commerce site on the web.
In 2012 he help built various E-Cig businesses online that went to gross over 20 Million Dollars in sales.Â
As President of Lighthouse Internet Media he has personally consulted over 400 businesses, including major Internet Retailer 500 Companies, consumer product, sales and call center companies in the US.
Digital/Online Strengths & Expertise:
Pay Per Click Marketing (Paid Traffic)
Direct Response Marketing
Search Engine Optimization
Affiliate Marketing
Media Buying
Email Marketing
Social Media Marketing
Web Development
Business Strengths:
Strategic Business Planning & Consulting
Business Processes & Systems Implementation
In depth Marketing Research & Analysis
Call Center Operations & Management
Efficiency Expertise
Risk Assessment & Management
Retail Management
Leadership & Development
Leadership Theory & Practice
Equity Management & Finance
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