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November 5, 2024

Google Confirms it’s Okay To Ignore Spam Scores

Google’s John Mueller responded to a Reddit query about reducing a website’s third-party spam score, offering insights into how these scores don’t influence Google’s rankings. He explained that spam scores…
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LIGHTHOUSE
November 5, 2024

Google Guidance About The Recent Ranking Updates

Part 1: Google's Danny Sullivan recently discussed the ongoing updates to their ranking algorithm, emphasizing that more improvements are coming. He advised publishers not to make drastic changes if their…
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LIGHTHOUSE
November 5, 2024

Google Integrates Way Back Machine Links In To Search Results

Google has integrated links to the Internet Archive's Wayback Machine directly into search results. This new feature, accessible through the "About this page" option in search results, allows users to…
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LIGHTHOUSE
November 5, 2024

New WordPress Plugin Simplifies Achieving Success

The co-founders of Yoast have launched a new WordPress plugin called Progress Planner that helps users manage tasks, boost productivity, and achieve content publishing and SEO goals. The plugin addresses…
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LIGHTHOUSE
November 5, 2024

New Google Trends Seo Documentation

Google Search Central released a new guide on Google Trends, offering both an introduction for beginners and a refresher for seasoned search marketers. The guide consists of six sections: About…
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LIGHTHOUSE
November 5, 2024

How Compression Can Be Used To Detect Low Quality Pages

The article explains compressibility as a concept in SEO that could serve as a quality signal for search engines. Compressibility refers to how much a file’s size can be reduced…
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LIGHTHOUSE
August 21, 2018

Google will soon be allowing you to expand your text ads. Are you ready?

Google will soon be allowing you to expand your text ads. Are you ready? Google recently announced that they will be allowing advertisers to expand the number of characters that…
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LIGHTHOUSE
August 21, 2018

Are We Making SEO Harder than it Should Be?

Making SEO More Complicated Than It Should Be? Just read a nice article on search engine land that talks about whether or not your making your seo process more difficult…
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LIGHTHOUSE
August 21, 2018

Attention Business Owners: Please Hire a Professional When Building Your Website!

Attention Business Owners: Please Hire a Professional When Building Your Website! Many business owners underestimate the importance of having a well-designed website to represent their brand and their business online.…
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LIGHTHOUSE
August 21, 2018

Google Tests New Feature: Look for “People Also Search For” feature

New Google Feature  Google was recently caught 🙂 testing out a new search feature on mobile. If you notice in the image below Google now is trying to test a…
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LIGHTHOUSE
August 21, 2018

Bing Ads to Now Support Extended Text Ads as Well in Their User Interface

Bing Ads to now support extended text ads as well in their user interface Well I guess Bing felt like they had to follow in Google's footsteps, again, and begin…
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LIGHTHOUSE
August 21, 2018

Apple Is Entering the Paid Search Game! I Have Pics-Sneak Peak

Apple is now getting into the paid search business-booyah! Back in April, a report surfaced on Bloomberg that Apple was considering entering the Paid Search game for their App Store.…
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LIGHTHOUSE
August 21, 2018

Match Type Strategies for Your Adwords Campaign: Part 1

What Match Type Should I be Using?   https://youtu.be/7YuKb16OD40   A very common question asked of me on a regular basis by our clients. When starting your Adwords campaign, it can…
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LIGHTHOUSE
August 21, 2018

Google is Rolling Out Green Label Ad Icon

Hello reader, Credit Search Engine Land (Image)   Back in April, Google users in other countries starting seeing Green Ad labels instead of the Yellow Ad Labels on display ads,…
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LIGHTHOUSE
August 21, 2018

Vapor Conference Video Reminder

Hello, This is just a reminder we met at the Vapor Conference Expo. Please consider contacting me directly at 305 389 8955. https://youtu.be/U3jmIOeAQiA     Thank You again, Emilio Yepez…
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LIGHTHOUSE
August 21, 2018

Live Workshop: How To Generate More Business & Leads

Frustrated with your sales or lead generation strategy? We have the answer! If you own a small to medium size business or manage the digital business development department for your…
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LIGHTHOUSE
August 21, 2018

Bing Apps Now Allows You To Edit Disapproved Ads & Text Ads

If you are currently driving traffic using Bing Ads, you can now make edits and adjustments via their App! They recently mentioned this feature on blog: Here! Obviously this should…
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LIGHTHOUSE
August 21, 2018

Google Now Using RankBrain In Their SEO Algorithm

Google Now Using RankBrain In Their SEO Algorithm A Blomberg Story broke the news that Google was beginning to use RankBrain in almost all their Search Queries. What in the…
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LIGHTHOUSE
August 21, 2018

Mac Users Now Can Get Bing Ads Editor!

Mac User Now Can Get Bing Ads Editor! How long is a long time? Well it all depends on whether or not you are Mac or Windows user, especially if…
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LIGHTHOUSE
August 21, 2018

So You Want to Build An e-Commerce Site?

It's a fact that society as a whole is being programmed and has been conditioned to transact and do most of their transactions online via the web! Retailers that I…
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