Google Search Central released a new guide on Google Trends, offering both an introduction for beginners and a refresher for seasoned search marketers. The guide consists of six sections:
- About Google Trends
- Monitoring Trends
- Keyword Research
- Content Prioritization
- Competitor Research
- Analyzing Brand Awareness & Sentiment
The Monitoring Trends section explains that there are general and specific rising trends, which can inform content creation. The Explore tool allows users to view global or country-specific trends by filtering for time periods, categories, and search types.
The Content Calendar section emphasizes using Google Trends to prioritize content topics, focusing on seasonal trends. Google
advises planning content ahead of peak search times, ensuring it is available when users start searching. This approach helps maximize content visibility and relevance.
